In a rapidly evolving technological landscape, Element Engineering stands at the forefront of innovation, revolutionizing product development across diverse industries. Founded by Ayrton Sue in 2010, the company has cultivated a reputation for refining and optimizing products in sectors ranging from mining and oil & gas to consumer goods and tyre design.

Empowering Innovation: Element Engineering's Vision for Streamlined Product Development

At the heart of Element Engineering's success lies their commitment to simplifying complex processes and accelerating time-to-market for innovative products. Recognizing the limitations of off-the-shelf data loggers for data acquisition, the team embarked on a journey to create Cranio – a low-cost, highly capable, internet-connected IoT datalogging and control device. Through this endeavour, Element Engineering established itself as a world-class IoT product designer, catering to both consumer and heavy industry sectors.

Driving Innovation Through Collaboration

Element Engineering's goal is clear: to bring innovative products to market faster and at a lower cost, all while supporting local manufacturing. The company relies heavily on client collaboration, leveraging their domain knowledge to identify gaps in the product market fit and deliver tailored solutions. Moving beyond traditional product development partnerships, Element Engineering has transitioned into a low-to-medium volume local manufacturer of high-value assets, further strengthening their commitment to local manufacturing.

Simplifying IoT with Cranio

At the core of Element Engineering's offerings is Cranio – a remote monitoring and control system designed to streamline IoT device development. Featuring ruggedized, internet-connected devices and user-friendly web software, Cranio eliminates the complexities associated with IoT system development. The system encompasses mechanical, electronics, firmware, native apps, web software, and UI/UX design, offering a comprehensive solution for diverse use cases. Client uptake has been positive, with leading companies such as Westrac, Flexiparts, Koodaideri (HydraTune), and Wear Detection Technologies adopting Cranio for their new products.

Ayrton Sue: Championing Innovation

Ayrton Sue's journey epitomizes the spirit of innovation and resilience. From humble beginnings in a backyard shed, Ayrton's expertise in mechanical engineering and Finite Element Analysis laid the foundation for Element Engineering's success. His relentless pursuit of innovation led to the development of bespoke industrial data loggers and software solutions, paving the way for Element Engineering's evolution into a key player in the IoT space.

In the face of supply chain challenges, Ayrton remains steadfast in his commitment to local manufacturing, aiming to position Australia as a hub for IoT technology and quality manufacturing.

Looking Ahead

As Element Engineering continues to push the boundaries of innovation, their plans for the future are ambitious. With the upcoming launch of the Pro-IO product line under Cranio, produced in-house, the company aims to further streamline IoT device development and solidify its position as a leader in the industry.

Element Engineering's dedication to simplifying product development processes, fostering collaboration, and driving innovation underscores their commitment to empowering businesses across various sectors. As they continue to expand their portfolio and embrace new challenges, Element Engineering remains poised to shape the future of IoT technology and manufacturing in Australia and beyond.